As analytics becomes increasingly central to marketing strategy and operations, the marketplace is demanding a new breed of analytics company. Clients are looking to bring in-house many of these analytics, a trend that is increasing given data risk requirements and a lack of transparency in current marketing services. However, there are several challenges to implementing these in-house solutions: attracting and training enough talent, staying current on all the possible analytic technologies, and defending to and deploying across the wider company.
Truesight consulting is formed to address these challenges and support clients through a range of services to support in-house teams. Based on the extensive experience of the management team, our close academic collaboration and the most robust and flexible production group, truesight can train, augment or fulfill all of your marketing analytic needs.