Well its not just what we do but also how we do it. Providing custom application of the latest statistical and machine learning techniques to inform marketing investment decision making and engaging the organization both through training and hands-on support. Whether you are Do-it-yourself (DIY), Do-it-for-me (DIFM), or Do-it-with-me (DIWM) we have a service model to fit your needs: We are not her just to measure ROI but also to help you manage ROI.
David brings more than 20 years of experience in advanced marketing analytics, management consulting and organizational leadership to the firm. Before launching Truesight, David was global CEO and managing partner of Ninah Consulting, Ltd., formerly a leading provider of MMM services owned by the Publicis Group. At Ninah, he was responsible for 10 years of profitable growth, revenues of more than $25 million and 70 full time employees. Prior to Ninah, David established the US operations of Initiative Consulting, a spin-off of the Interpublic Group of Companies’ Initiative Media, and earlier, the Marketing Accountability Partnership (MAP), another IPG-owned analytics company. He brings significant experience working with blue-chip companies like Apple, Intuit, Home Depot, Bank of America, Kohl’s and others. David has a Masters’ Degree of Economics from London School of Economics.
Sebastian has over 20 years of global marketing, consulting and leadership experience within the marketing, sales and analytics field. Sebastian has built, and managed marketing and analytics consulting practices worth more than $15 million in revenue and has worked extensively in the management consulting industry. Prior to Truesight Consulting, Sebastian helped build and lead Ninah Consulting, where he was partner and managing director, from a 2-person team in 2006 to a leading global marketing analytics firm with over $20 million in consulting services revenue globally. At Ninah, he was responsible for client development, thought leadership, product development and overall firm management. Before that, he helped develop and lead the Marketing Accountability Partnership (MAP), a marketing analytics company within the Interpublic Group of Companies (IPG). He also had tenures with FutureBrand, where he led the brand analytics practice, and created a unique approach to brand valuation. He began his career at PWC in the M&A practice. Sebastian graduated from Harvard and holds an advanced degree in Economics from Aurhus University, Denmark.
Currently Truesight has a team of over 25 people around the world. Stay tuned for announcements on our other offices and leaders.