What We Do

Well its not just what we do but also how we do it.  Providing custom application of the latest statistical and machine learning techniques to inform marketing investment decision making and engaging the organization both through training and hands-on support.  Whether you are Do-it-yourself (DIY), Do-it-for-me (DIFM), or Do-it-with-me (DIWM) we have a service model to fit your needs: We are not here just to measure ROI but also to help you manage ROI.

About Us

A New Independent Analytics Group

Meeting the needs of clients who have their own internal analytics teams, truesight offers software and training subscriptions as well as full service analytics projects.

Partnering With Leading Academics

Continuing a long tradition of valuing the art and science of modeling, our approach fuses a deep technical understanding with a high sensitivity for the audience and application.

Providing Holistic Marketing Analytics

Simply if you seek the most comprehensive model, greatest truth, with a total understanding and full support, then truesight offers to serve your complete analytic needs.

Leadership Team


David Dixon, 42, is managing partner and CEO of Truesight Consulting

David Dixon, 42, is founder and managing partner of Truesight Consulting. He brings more than 20 years of experience in advanced marketing analytics, management consulting and organizational leadership to the firm. Before launching Truesight, David was global CEO and managing partner of Ninah Consulting, Ltd., formerly a leading provider of MMM services owned by the Publicis Group. At Ninah, he was responsible for 10 years of profitable growth, revenues of more than $25 million and 70 full time employees. David established the US operations of Initiative Consulting, a spin-off of the Interpublic Group of Companies’ Initiative Media, and following that, the Marketing Accountability Partnership (MAP), another IPG-owned analytics company. He brings significant experience working with blue-chip companies like Apple, Intuit, Verizon, Kellogg’s, Home Depot, Bank of America, Kohl’s and others. David has a Masters’ Degree of Economics from London University.

Sebastian Shapiro

Sebastian Shapiro, 44, is co-founder and partner of Truesight Consulting

Sebastian Shapiro, 44, is co-founder and partner of Truesight Consulting. He has over 20 years of global marketing, consulting and leadership experience within the marketing, sales and analytics field. Sebastian has built, and managed marketing and analytics consulting practices worth more than $15 million in revenue and has worked extensively in the management consulting industry. Prior to Truesight Consulting, Sebastian helped build and lead Ninah Consulting, where he was partner and managing director, from a 2-person team in 2006 to a leading global marketing analytics firm with over $20 million in consulting services revenue globally. At Ninah, he was responsible for client development, thought leadership, product development and overall firm management. Before that, he helped develop and lead the Marketing Accountability Partnership (MAP), a marketing analytics company within the Interpublic Group of Companies (IPG). He also had tenures with FutureBrand, where he led the brand analytics practice, and created a unique approach to brand valuation. He began his career at PWC in the M&A practice. Sebastian graduated from Harvard and holds an advanced degree in Economics from Aarhus University, Denmark.


Pete Cain, 52, is founder and CEO of Marketscience and Strategic Partner of Truesight

Dr. Peter Cain, 52, is founder and CEO of Marketscience Consulting, Ltd., an independent, UK consultancy focused on a fusion of economics, marketing and time series econometrics to bring clients the latest solutions in marketing analytics. He launched Marketscience in 2012. Dr. Cain is widely known for championing the use of dynamic modeling techniques to capture long-term brand effects that provide a complete measure of ROMI. He has more than 20 years of commercial and academic experience in economics and marketing science designing econometric business solutions for blue-chip companies and organizations. Dr. Cain is deeply experienced consulting in the financial services, CPG, retail, telecommunications, consumer and enterprise high tech, pharmaceutical and not-for-profit sectors, and writes extensively on economics and econometrics in marketing. Dr. Cain regularly publishes in top peer-reviewed journals. A few of his titles are, “Brand Management and the Marketing Mix Model” in Journal of Marketing Analytics (2014); “Modeling and forecasting brand share: A dynamic demand system approach” in International Journal of Research in Marketing article (2005); and “Marketing Mix Modeling and Return on Investment” (2010) that covered the entire MMM process. Before marketing research, Dr. Cain was in academia, specializing in monetary economics and econometrics. He holds BSc and MSc degrees in Economics from the University of Warwick, and PhD in Monetary Economics from the University of Nottingham.