Marketing Analytics Capabilities

Marketing Mix Modeling

The most advanced and adaptive approach to modeling--we focus on the increasingly complex marketing landscape from a top-down perspective.  We leverage the best modeling approach for each client, not one size for all.

Multitouch Attribution

A sophisticated solution to the inherent challenge of siloed digital data, our approach leverages machine learning and traditional direct marketing analytics to solve for the most informative and holistic MTA solution.

Customer Data Analytics

Moving beyond simple segmentation, our teams are able to leverage advanced data mining and generalized linear models to identify leading customer KPIs to inform direct and digital response marketing.

Quantitative Survey Analytics

Using current online survey technology, our approach provides the best digital test and learn environment for behavioral analysis of both media and brand impact:  Advanced copy and program testing for today's marketer.

Scenario Planning & Optimization

Based on years of experience and user feedback, our tools are tailored to fit the typical planning decision process.  This tool set is readily available in a secure online environment and is flexible to a wide user base.

Marketing Change Management

Once you know what to do, our MCM consultants will assist in implementing the solution for your specific needs.  Using proven change management tools and processes, our team will ensure the necessary adoption.

Our analytics are offered as either full service solutions or as a process and software license